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For the love of the horse

Transform Your Business

February 12 & 13, 2020 - Ocala FL

LIVE SEMINAR with Karen Rohlf

Trainers, coaches, instructors, and anyone who serves equestrians:

We help you find you path forward to creating the kind of business you can LOVE.

Email us at info@dressagenaturally.net for more info.

Step into a room full of powerful lessons, inspiration, and learning with someone who understand the unique challenges of the horse business

This is for you if:

  • You want to know how to attract the clients you love to serve
  • You need help knowing how to market yourself and get yourself 'out there'
  • You want to get free of the 'work an hour to get paid for an hour' model
  • You want to increase your income
  • You want to dramatically decrease your number of cancellations
  • You want to know how to leverage your time
  • You are just starting out and want to set yourself up for success
  • You have more to offer students but you're not sure how to do it
  • You want to balance your work and your life better
  • You want to have more time for your own horses 
  • You want a good excuse to come play in Orlando!
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Let's spend a day and a half together focusing on the vision, strategies, and information you need to attract the students you love to teach, serve them at a higher level, generate more income, and still have time at the end of the day for YOU (and your horses!)

You will go home with strategies to make your business and life better.

I know you are willing to work hard IN your business. Taking the time to work ON your business will be the difference between stress and success. ~Karen Rohlf 

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Getting in proximity to people who are heading in the direction you want to go is the easiest way to make real and lasting changes in your life. It's common to feel like you are alone in your struggles. Experience the power of being in a room full of people who understand exactly what your challenges are.


'Nothing changes if nothing changes'

It's time to take action!

Get your ticket now!


  • A new vision for what’s possible
  • Strategies you can immediately implement 
  • The most important part of marketing
  • Ways to increase income 
  • Ways to leverage your time
  • Systems for making your plan a reality
  • Ideas for serving your clients at a higher level
  • Real life examples of business transformations
  • Answers to your specific questions  


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Come for a great seminar, make new friends, and leave with strategies to make your business and your life better!  


Who is Karen Rohlf?

Karen is the creator of the Dressage Naturally program and is an internationally recognized clinician who is changing the equestrian educational paradigm. She is well known for her student empowering approach to teaching, her ability to connect with a wide range of horses, her virtual courses, and her positive and balanced point of view. She has been a freelance instructor and a trainer at a top dressage facility with experience keeping students over decades.

She created her own system (Dressage Naturally), and wrote and self-published the book: Dressage Naturally... Results in Harmony which has since been translated into 2 other languages. Karen created and built online learning resources starting in 2010, and now has multiple step-by-step virtual courses as well as a subscription-based Video Classroom.

Karen's international following and her experience in building and leveraging her own unique system from the ground up makes her a leader in creating empowered, transformative learning experiences for equestrians and a mentor for others who desire to do the same.


Hear what past attendees had to say

Are you ready to make a change for the better? Are you ready to stop feeling like you have to go it alone? Are you ready to get some real help?

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Seminar Schedule

Day 1

3pm - 4pm: Check-in

4pm - 6:30 pm: Welcome & General Sessions Topics include: Karen's Journey : Opening to Possibilities : Creating Your New Vision

6:30pm - 7:30pm: Mix and Mingle

Get to know your fellow participants and Karen


Day 2

8 am Doors Open/Late Check-in

8:30 - 12 General Sessions : Topics include: Finding the Students You Love : The Key To Marketing - Knowing What You Really Offer : How To Make Your Plan a Reality : How to Leverage

12 - 1:30 Buffet Lunch (Included - no extra cost!)

1:30 - 5:30 General Sessions : Topics Include: Real Life Examples And Inspiration : How to Get More Support in Your Business : Open Q+A : Fastest and Easiest Way to Increase Time, Income, and Life Balance

What We'll Cover:

  • Exploring The Possibilities: Creating A New Vision For Your Business & Life

  • The Key To Happiness: Attracting The Clients You Love
  • Systems For Making Your Plan A Reality
  • Maximize Your Time: How To Use Leverage In The Horse Business
  • Real Life Examples: See What's Possible and How You Can Do It Too
  • Stop The Leaks: The Fastest & Easiest Way To Increase Your Time, Income, & Results
  • Open Q & A Sessions: Get The Information That You Need. 


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We will be meeting at the Ocala Hilton Hotel  in Ocala, FL. It is convenient to Orlando International airport and there are tons of food and entertainment options available. Stay at the Doubletree for the best rates or in other nearby hotels. Details below...

Bring a friend, bring the family! The Doubletree is located near popular theme parks including Universal Studios and Walt Disney World attractions and the outstanding shopping, dining, and entertainment opportunities offered by International Drive. Arrive early or stay after the seminar and enjoy everything the area has to offer.

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Orlando International Airport 

Gainesville Regional Airport

The Ocala Hilton is located at: 3600 SW 36th Ave, Ocala, FL 34474

Self Parking is inclded for guests. Parking is $18/day if you choose to stay elsewhere and drive in. Valet paking is $23

Lodging: We recommend staying at the Doubetree (407) 352-1100. Our group rate for rooms at the Doubletree is $129.00/night plus a $12 resort fee (daily) and 12.5% room tax. Your resort fee includes self parking, high speed internet, and scheduled shuttle service to area attractions. There are a limited number of rooms available at the discounted price, so book early to assure availability. We will be busy during the scheduled seminar times, and outside of that, you are free to do whatever you like... And there's LOTS to do! 

Offsite Lodging: If you’d like to explore other lodging options in the Orlando area, there are many options to choose from. We recommend Orbitz.com or Hotels.com as good resources for finding rooms and rates at other hotels. 

Entertainment: Choose from Universal Orlando, Citywalk, Walt Disney World, Epcot, and many more. Do we need to say more? 

The best investment you can make is always in yourself!

2020 info coming soon
Email us at info@dressagenaturally.net for more info.

My REFUND Promise: After the first day if you really don’t think that this event will in any way help you increase the quality of your life in the horse business - Just come see us by the end of the event on Friday, turn in all your materials, and we will refund you the price of your event ticket.

In case you were wondering... This is not a get rich quick scheme or a generic sales seminar - It is specifically tailored to the horse industry. The tools and strategies I will show you can easily cover the price of your ticket many times over. 


This seminar will help you solve problems that only another horse trainer could understand.


Still reading? Let me gently suggest that if you are thinking that you don't have the time or money to attend, then you really need to be there. Read on...

I get it -If you are already stretched to your limit, it can feel like there is no option but to just keep your head down and keep going. If what you are currently doing is not fulfilling, sustainable, or profitable, then something is going to have to give... It may as well be on your terms. 

If you want things to be better but can't imagine how to do it, this seminar was made for YOU. Plus, it's going to be fun! Did you read my no risk guarantee? It is up to you to take the first step!

I want to go!

Cancellation Policy: Life happens, we understand. Full refund of your ticket price will be given for cancellations received in writing to: info@dressagenaturally.net prior to January 1st, 2020. Following this date, no refunds will be given, but you may give your ticket to someone else (Please give us their name so we have them on our registration list!). We will confirm receiving your cancellation with an email and arrange your refund within 1 business day.