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Are you a professional in the horse industry who is struggling to make ends meet, find ideal clients, or manage your time?

Help is on the way...



February 16 & 17, 2021

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If you don't take control of your time, learn how to stand out from everyone else, and find the clients that you LOVE to work with, chances are you'll end up burned out and/or broke.

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✅ You want to know how to attract the clients you love the most

  • ✅ You need help marketing and get yourself 'out there'
  • ✅ You want to get free of the 'work an hour to get paid for an hour' model
  • ✅ You want to increase your income & decrease cancellations
  • ✅ You want to know how to leverage your time
  • ✅ You are just starting out and want to set yourself up for success
  • ✅ You want to grow your business but you're not sure how to do it
  • ✅ You want to balance your work and your life better
  • ✅ You want to have more time for your own horses 

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for the love of the horse

Create a business that reflects why you got into horses in the first place

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Enjoy 2 days of powerful lessons, inspiration, and learning with someone who understands the unique challenges of the horse business


"I [attended the] Transform Your Business seminar... It has taken me back to my true roots of why I got into this business in the first place, and I cannot thank you enough!

Since the event I ... wrote a book and created multiple online courses and programs. You motivated me to show my own horse... But what I am most excited about is creating an online horse fair"
~Paula Curtis,
The Art Of The Horseman Online Horse Fair

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Let's spend 2 days together focusing on the vision, strategies, and information you need to attract the students you love to teach, serve them at a higher level, generate more income, and still have time at the end of the day for YOU (and your horses!)

You will learn strategies to make your business and life better.

"I know you are willing to work hard IN your business. Taking the time to work ON your business will be the difference between stress and success."
 ~Karen Rohlf 

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Spending time with people who are heading in the direction you want to go is the easiest way to make real and lasting changes in your life. In the horse industry, it's common to feel like you are alone in your struggles. Experience the power of meeting people who understand exactly what your challenges are.

Participating in this event is transformational.

Now that it's virtual, it's easier than ever to get the support you need.


Nothing changes if nothing changes... It's time to take action!
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  • A new vision for what’s possible
  • Strategies you can immediately implement 
  • The most important part of marketing
  • Ways to increase income 
  • Ways to leverage your time
  • Systems for making your plan a reality
  • Ideas for serving your clients at a higher level
  • Real life examples of business transformations
  • Answers to your specific questions  


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Come for the great information.
Leave with strategies to make your business and your life better!

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Karen has been helping professionals transform their life and business in the horse world since 2017 through this Transform Your Business seminar and her 6 month Mastermind & Mentorship program.

Karen's international following and her experience in building and leveraging her own unique system from the ground up makes her a leader in creating empowered, transformative learning experiences for equestrians and a mentor for others who desire to do the same.

Karen is the creator of the Dressage Naturally program and is an internationally recognized clinician who is changing the equestrian educational paradigm. She has been a freelance instructor and a trainer at a top dressage facility with experience attracting and keeping students over decades.

She created her own system (Dressage Naturally), and wrote and self-published the book: Dressage Naturally... Results in Harmony which has since been translated into 2 other languages. Karen started creating online learning resources in 2010, and now has multiple step-by-step virtual courses as well as a subscription-based Video Classroom.


Hear what past attendees had to say

Are you ready to make a change for the better? Are you ready to stop feeling like you have to go it alone? Are you ready to get some real help? 

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Get inspired as professionals just like you share how they transformed their own businesses


DAY 1 -
February 16, 2021

11:00am - 7:00pm


DAY 2 -
February 17, 2021

11:00am - 7:00pm


😎 Exploring The Possibilities: Creating A New Vision For Your Business & Life

It's time to stop, re-think your vision, and make a new plan. I'll give you the questions you need to be asking yourself in order to know what you really want. You'll hear examples of what is possible. By the end of this session you will have written out your new vision and will be surrounded by the support you need to get there.

😎 The Key To Happiness: Attracting The Clients You Love

So much more than just marketing - In this session you will learn the importance of knowing the unique value you offer your clients. You'll start to get clarity around what you really want to do, and will learn how to use that clarity to attract the students and clients that you love to work with the most. This is the key difference between waking up feeling energized to go through your day or dreading your appointments! Those of you who 'hate marketing' will love this fresh perspective.

😎 Systems For Making Your Plan A Reality

Learn how to start to master your time! Imagine having a schedule that works for you, where you get to choose (instead of compromising to everyone else's demands). We have a special guest - a Productivity Expert that will walk you through a powerful exercise. Learn real-life tools to take charge of your time.

😎 Maximize Your Time: How To Use Leverage In The Horse Business

Leverage is the key to giving more value to your students AND having more time and income. (Yes, it's possible!). You'll be walked through a simple and doable example for creating extra time and money every month. Your mind will be excited at the possibilities that implementing even a little leverage can bring you!

😎 Real Life Examples: See What's Possible and How You Can Do It Too

Prepare to be inspired! You'll meet fellow horse professionals that have already implemented what has been taught. You'll hear real-life examples of exactly what they changed and how they did it. In this session you will gain even more ideas of how you can apply what you are learning and will have more confidence that it is possible.

😎 Open Q & A Sessions: Get The Information That You Need. 

We will be doing Q&A throughout the seminar, but towards the end of DAY 2 we have one session dedicated to your questions. You will have a chance to ask about anything that has or hasn't been taught. This is a great opportunity to get exactly what you came for!


😎 Stop The Leaks: The Fastest & Easiest Ways To Increase Your Time, Income, & Results

Simple things you can do to make your students show up more consistently so you have more income and more predictability to your schedule. We'll discuss pricing and cancellation policies.


... And so much more!


💥 Laser Focus Session -
Get clear on exactly what to focus on in order to move your business forward in a 1:1 private session with someone from the Transform Your Business team. (20 minutes, scheduled prior to the event) Limited availability - First come first served!

The best investment you can make is always in yourself!

Reserve Your Seat Now!

It's never been easier to get this training.
No travel. No extra expenses.

This is an interactive live training. You will be able to talk to our team, mastermind with fellow participants, get worksheets, and have your questions answered!

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Laser Focus Session: Get clear on exactly what to focus on in order to move your business forward in a 1:1 private session with someone from the Transform Your Business team. (20 minutes, scheduled prior to the event). Limited Availability - First come, first served.

My Guarantee...

customer satisfaction guarantee badgeYou’re protected by my “I Love This Event” Guarantee. I’m confident that when you come to Transform Your Business, you’re going to be thrilled. I also know that if you stay engaged and do the work, you will get clarity on how to design your life in the horse business so it works for you! You'll know how to attract the students you love, have time for your own horses and life, and feel well-compensated for the work you do.

To back that up, I’ll give you all the way through the first day of training to experience the work and REALLY decide if it’s for you in your heart. If you come to all the sessions and complete all the modules & worksheets for Day 1 – and STILL feel like it has not impacted your understanding of how to create a fulfilling, sustainable, and profitable life you can love in the horse business – Let us know by the end of that first day of training – and get a full refund!

If you love feeling valued by clients you love to work with, and having enough time to rest and be your best, you’ll LOVE what Transform Your Business will do for you!

  • You’ll affirm that you’re unique — but not alone.
  • You’ll relax among other people who understand where you’re coming from.
  • You’ll learn to leverage your time, enabling you to be more than you’ve ever been before!

I’m looking forward to helping you get to the next level in your life and business!

In case you were wondering... This is not a get rich quick scheme or a generic sales seminar - It is specifically tailored to the horse industry. The tools and strategies I will show you can easily cover the price of your ticket many times over. 


This seminar will help you solve problems that only another horse trainer could understand.


Still reading? Let me gently suggest that if you are thinking that you don't have the time or money to attend, then you really NEED to. Read on...

I get it -If you are already stretched to your limit, it can feel like there is no option but to just keep your head down and keep going. If what you are currently doing is not fulfilling, sustainable, or profitable, then something is going to have to give... It may as well be on your terms. 

If you want things to be better but can't imagine how to do it, this seminar was made for YOU. Plus, it's going to be fun! Did you read my no risk guarantee? It is up to you to take the first step!

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