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Screen Shot 2019-01-04 at 11.14.54 AMAre you a horse trainer, riding instructor, or someone who works in the horse industry who is struggling to make ends meet, find ideal clients, or find balance in your life?


Are you feeling frustrated, overwhelmed, or even angry about not getting the financial rewards for the time, effort, and energy you are putting in?


We have GREAT NEWS for you!



For the love of the horse

Transform Your Business

February 12 & 13, 2020 - Ocala FL

LIVE SEMINAR with Karen Rohlf

Get your ticket now

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Title Sponsors:

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Silver Sponsors:

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Step into a room full of powerful lessons, inspiration, and learning with someone who understands the unique challenges of the horse business


"I went to your event "Transform Your Business" in Florida... It has taken me back to my true roots of why I got into this business in the first place, and I cannot thank you enough!

Since the event I ... wrote a book: Stretch To Connect, and created multiple online courses and programs. You motivated me to show my own horse... But what I am most excited about is creating an online horse fair called The Art Of The Horseman!"
~Paula Curtis, The Art Of The Horseman Online Horse Fair


Being great at what you do isn't enough.

If you don't take control of your time, learn how to stand out from everyone else, and find the clients that you LOVE to work with chances are you'll end up burned out and/or broke.


This seminar is for you if:

  • Karen Rohlf Texas Clinic 3You want to know how to attract the clients you love to serve
  • You need help knowing how to market yourself and get yourself 'out there'
  • You want to get free of the 'work an hour to get paid for an hour' model
  • You want to increase your income
  • You want to dramatically decrease your number of cancellations
  • You want to know how to leverage your time
  • You are just starting out and want to set yourself up for success
  • You have more to offer students but you're not sure how to do it
  • You want to balance your work and your life better
  • You want to have more time for your own horses 
  • You want a good excuse to come play in Ocala!
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Let's spend a day and a half together focusing on the vision, strategies, and information you need to attract the students you love to teach, serve them at a higher level, generate more income, and still have time at the end of the day for YOU (and your horses!)

You will go home with strategies to make your business and life better.

I know you are willing to work hard IN your business. Taking the time to work ON your business will be the difference between stress and success. ~Karen Rohlf 

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Getting in proximity to people who are heading in the direction you want to go is the easiest way to make real and lasting changes in your life. It's common to feel like you are alone in your struggles. Experience the power of being in a room full of people who understand exactly what your challenges are.


'Nothing changes if nothing changes'

It's time to take action!

Get your ticket now


  • A new vision for what’s possible
  • Strategies you can immediately implement 
  • The most important part of marketing
  • Ways to increase income 
  • Ways to leverage your time
  • Systems for making your plan a reality
  • Ideas for serving your clients at a higher level
  • Real life examples of business transformations
  • Answers to your specific questions  


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Come for a great seminar, make new friends, and leave with strategies to make your business and your life better!  


Who is Karen Rohlf?

Karen is the creator of the Dressage Naturally program and is an internationally recognized clinician who is changing the equestrian educational paradigm. She is well known for her student empowering approach to teaching, her ability to connect with a wide range of horses, her virtual courses, and her positive and balanced point of view. She has been a freelance instructor and a trainer at a top dressage facility with experience keeping students over decades.

She created her own system (Dressage Naturally), and wrote and self-published the book: Dressage Naturally... Results in Harmony which has since been translated into 2 other languages. Karen created and built online learning resources starting in 2010, and now has multiple step-by-step virtual courses as well as a subscription-based Video Classroom.

Karen's international following and her experience in building and leveraging her own unique system from the ground up makes her a leader in creating empowered, transformative learning experiences for equestrians and a mentor for others who desire to do the same.


Hear what past attendees had to say

Are you ready to make a change for the better? Are you ready to stop feeling like you have to go it alone? Are you ready to get some real help?

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Real-life examples.
Get inspired as professionals just like you share how they transformed their own businesses.

Seminar Schedule

Day 1

3pm - 4pm: Check-in

4pm - 6:30 pm: Welcome & General Sessions Topics include: Karen's Journey : Opening to Possibilities : Creating Your New Vision

6:30pm - 7:30pm: Mix and Mingle

Get to know your fellow participants and Karen


Day 2

7 a.m Continental Breakfast - included! 

8 am Doors Open/Late Check-in

8:30 - 12 General Sessions : Topics include: Finding the Students You Love : The Key To Marketing - Knowing What You Really Offer : How To Make Your Plan a Reality : How to Leverage

12 - 1:30 Buffet Lunch (Included - no extra cost!)

1:30 - 5:30 General Sessions : Topics Include: Real Life Examples And Inspiration : How to Get More Support in Your Business : Open Q+A : Fastest and Easiest Way to Increase Time, Income, and Life Balance

What We'll Cover:

  • Exploring The Possibilities: Creating A New Vision For Your Business & Life

  • The Key To Happiness: Attracting The Clients You Love
  • Systems For Making Your Plan A Reality
  • Maximize Your Time: How To Use Leverage In The Horse Business
  • Real Life Examples: See What's Possible and How You Can Do It Too
  • Stop The Leaks: The Fastest & Easiest Way To Increase Your Time, Income, & Results
  • Open Q & A Sessions: Get The Information That You Need. 


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We will be meeting at the Ocala Hilton Hotel in Ocala, FL, the Horse Capital Of The World! Relax by the pool before and after the seminar. The Hilton is close to many restaurants and stores.

Your seminar ticket includes a mix & mingle at the end of the first day, and a Continental Breakfast and Buffet Lunch on Day 2!


There's always something equestrian going on in Ocala! Check to see if there are competitions, or book a Farm Tour while you are here.

Ocala is also known for its freshwater springs. The Silver River is where they filmed the Tarzan movies in the '50's! Rent a kayak, canoe, or paddleboard or take a dip in the many springs in the area!



We recommend staying at the Hilton. Our group rate for rooms at the Hilton is $139/night plus tax. There are a limited number of rooms available at the discounted price, so book early to assure availability.

Offsite Lodging:
If you’d like to explore other lodging options in the Ocala area, there are many to choose from. We recommend Orbitz.com or Hotels.com as good resources for finding rooms and rates at other hotels.

Two main airports serve the Ocala area: Orlando International Airport (85 miles) and Gainesville Regional Airport (43 miles)  There is a shuttle to Ocala from Orlando, you can rent a car from either location, or Taxi/Uber from Gainesville.

The best investment you can make is always in yourself!

Reserve Your Seat Now!

Purchase Ticket $297


Ticket Price includes continental breakfast and buffet lunch on Thursday.

Tickets at the door: $349

We will NOT be offering a livestream or recording.
The only way to participate is to be in the room!

My REFUND Promise: After the first day if you really don’t think that this event will in any way help you increase the quality of your life in the horse business - Just come see us by the end of the event on Friday, turn in all your materials, and we will refund you the price of your event ticket.

In case you were wondering... This is not a get rich quick scheme or a generic sales seminar - It is specifically tailored to the horse industry. The tools and strategies I will show you can easily cover the price of your ticket many times over. 


This seminar will help you solve problems that only another horse trainer could understand.


Still reading? Let me gently suggest that if you are thinking that you don't have the time or money to attend, then you really need to be there. Read on...

I get it -If you are already stretched to your limit, it can feel like there is no option but to just keep your head down and keep going. If what you are currently doing is not fulfilling, sustainable, or profitable, then something is going to have to give... It may as well be on your terms. 

If you want things to be better but can't imagine how to do it, this seminar was made for YOU. Plus, it's going to be fun! Did you read my no risk guarantee? It is up to you to take the first step!

I want to go!

Cancellation Policy: Life happens, we understand. Full refund of your ticket price will be given for cancellations received in writing to: info@dressagenaturally.net prior to January 1st, 2020. Following this date, no refunds will be given, but you may give your ticket to someone else (Please give us their name so we have them on our registration list!). We will confirm receiving your cancellation with an email and arrange your refund within 1 business day.